Barcrest Company Profile
Barcrest encapsulates five fruit machine manufacturers, Impulse, Red, Extreme, Maygay, and Vivid. These have all been taken under the great Barcrest umbrella over the years. Barcrest themselves are owned by American giants IGT.
Although many of the games are released with the Barcrest badge, they do occasionally rebrand with machines from Red Gaming, Extreme, and very rarely Vivid. Maygay is now a relic, with Barcrest holding on to the name only.
The company themselves were originally formed a little over 40 years ago, and are now the forward thinkers of the video gaming industry. They have dominated the £500 jackpot market with massively popular brands such as Rainbow Riches and Cashino. Companies such as Astra and Project have been almost drowning in their wake, trying to keep up with their sales and ideas.
Unlike Astra and especially Project, Barcrest machines look playable, they have nice crisp, bold graphics, smooth playability and features that can vary the amount they pay. They use player feedback regularly and make alterations to adjust and fine tune their games to aim for ultimate player satisfaction.
Although they have the support and ideas of IGT who dominate the American gaming industry, the ideas they use aren't so advanced that the others should be left as far behind as they have been.
Barcrest are the innovators of the current gaming climate and should remain as such for the foreseeable future.
Barcrest Group Limited
Tel: +44 (0) 161 344 1000
Fax: +44 (0) 161 308 2580